Tomorrow Never Dies, Karen Sortito dies at 49

Tomorrow Never Dies, Karen Sortito dies at 49. Catch here all the latest news and updated reports on Karen sortito. KarenSortito, Who Told 007 to Start Drinking Smirnoff, Dies at 49.

Karen Sortito, Entertainment Tie-in Specialist, Dies. Karen Christine Sortito (September 8, 1961 – December 20, 2010) was a specialist in brand enhancement and product placement. Sortito was a pioneer in product tie-ins in movies. Sortito came to prominence in 1995 when she created the BMW product tie-in for the film GoldenEye. The BMW car, a Z3, was a new model at the time. Afterwards, while the film was number one at the box office, sales of the car spiked. For the next film in the James Bond franchise, Tomorrow Never Dies, Sortito created a $100 million promotional campaign that included tie-ins with Visa, L’Oréal, Ericsson, Heinekin, Avis rental cars and Omega watches.